The Lady behind the brand by Bonny Perdix
With Christmas around the corner there’s two types of people. The goody two shoes who was prepped for Christmas back in August and who only has to spend one evening wrapping everything up and place it under the tree, then there’s those like me, who are starting to need the inspiration for what to buy their nearest and dearest. I want to introduce you to the new, up and coming brand selling country leather accessories, Crested & Country. I’ve had the help of founder and creator Emily Frain in giving you more of an insight into why she has created the luxury, affordable brand from the heart of Yorkshire.
Where and when did the idea behind creating crested and country come from?
A lot of people will wonder why I chose the company name, Crested and Country. Crested is after the rare breed crested duck. Crested ducks came into my life when I bought a pair at the spring York Rare breed sale which I like to go to every year, as I am passionate about rare breeds. The crested duck’s pompom like tufts really caught my eye. I like to use flamboyant feathers as a theme and I would like them to be recognised as part of my brand. Hopefully this will also help understand the image of our logo.
What has driven you to starting up your own business?
I have always been inspired to set up my own business and wanted something that brought all my interests together. As a young child I would love reading my mum’s country living magazine, about all the small rural businesses and craft trades. I wanted to become the founder of a successful business that grew to become well known for meeting the customers’ expectations, providing quality goods that people can enjoy.
What were the ideas and inspiration for your products?
My products are inspired by country and equestrian pursuits and my love of fashion and design. I looked at what you would wear with a bag and the shoes and boots that could go together. The colours and use of suede and leather was influenced by the field boots and the equestrian show jumping boots. The cartridge bag shape represents the sports field hence the use of the names of game birds. I wanted to develop a brand that represents high quality goods that are stylish, luxury and practical for everyday life in the countryside.
Emily Frain…the person behind the brand
I am a 24 years old, born and bred Yorkshire girl, living in a village on the outskirts of Huddersfield. When I’m not riding, walking the dog or mucking out, I am working in the retail industry to support setting up my own business. I am happiest when I am outdoors and I love walking. I like the living off the land type of lifestyle. That’s not to say I don’t like the odd good party. I love getting dressed up and having a good dance to some Beyoncé Tune.
How do you see your product being different from others on the country clothing market?
Our bags are very versatile and can be easily dressed up or dressed down. They have a lot of detail with the use of the stirrup buckles and different features from every angle looking very elegant. The back subtlety shows the company stamp and logo. The sides show the stirrup buckle and the length of the strap can be altered to suite different heights without a bulky buckle on the shoulder. The front of the bag is secured with the use of the invisible magnet on the front strap and the use of the snaffle bit or cartridge. The real uniqueness is the use of brass and nickel fittings and the support to keep British craftmanship.
Where do you see the brand heading?
I see the brand establishing itself as the brand people trust and want to invest in. I would like to expand so that we have a wider collection of leather goods including male accessories. I would like to incorporate tweed in future designs.
The Product itself!
So it would be easy for me to simply write a blog post and tell you how amazing the product is without seeing it but that is not what I am about or my blog is about. I have the Pheasant Tan Bag and I will openly admit I am a hard customer to win over when it comes to handbags. I love my mulberry (oh so standard)! I have an open mind though.
I received my Crested & Country parcel in the post, and Emily has ticked the box on the perfect packaging. She has put time and effort into creating the perfect first impression and when you open up the box, the extra touch of a hand written note and the delicate feather detail on the C&C tags is beautiful, saving the arduous task of wrapping no issue for you this Christmas.
For a girl that loves her Mulberry I have been using my Pheasant bag every day since I received it and it goes perfectly, as Emily says above with so much of my existing country fashion and clothing. I’ve paired the bag with chunky knits from M&S and ripped jeans to my trusty country girl staple… the Regina Fairfax & Favor boots in tan with my new season Hawkcombe Country Outfitters gilet. The bag is small but big enough to fit your necessities in, without you carrying round the kitchen sink. Oh and did I mention I love to shoot? (yes that is sarcasm) Well Crested & Country have included the 12 gauge detail in their design to bring what I love into my fashion.
Where is stocking your products and how can people purchase them?
· Cordings London
· Cordings of Harrogate
· Humphrey and Tilly in Thirsk
· Gilson Sports in Leyburn
· No 23 Interior in Bedale
· Eric Spencers in Ilkley